Festival of Beauty
Promotional Material and Advertising
An anniversarised beauty promotion offering a discount on beauty products, gifts with purchase, plus eventing and activity through our physical stores. Festival of Beauty is about high energy, and connecting with our beauty customers, in 2022 we introduced a new text graphic Hello Beauty Lover, to create a friendly connection and sense of community with them.
The look evolves each year, always with a base of bold and bright pinks to bring a vibrant energy, with curved motifs to add softness and also to relate to the movement of applying and blending makeup. The main background used across design collateral was a swirl of pinks, highlighted with shots of bright fuchsia that was inspired by the shine of pink neon light hitting waves at different points of movement.
CREDITSFestival of Beauty Promotional Material and Advertising for Smith & Caughey’s, 2022.
Design and Art Direction Tash Coyle.
Project Support Kirsten Somerville and Riley Clifton-Walsh.
Product Photography Brand Supplied.
Product Campaign Photography Tash Coyle.
Instore Photography Aki Curtis.
Instore Visual Merchandising Saimai Utto and team.
Instore Event and Activation Facilitation Lydia Dinkha.