Festival of Beauty
Promotional Material and Advertising
A much awaited anniversarised promotion, offering discounted beauty brands, gifts with purchase, and complimentary activity through the physical stores. Festival of Beauty is about high energy, playfulness, and connecting with our beauty customers, which the look-and-feel needs to represent on and offline.
In it’s fourth year, we built on our existing pink colour palette, expanding the hero graphic from two to four featured beauty products, and introducing winding pipes swirling in both physicality and colour, which are an exaggerated and abstract play on the movement of applying makeup.
WATCH ON INSTAGRAM
Festival of Beauty
in action
Your tour of the instore Festival of Beauty activity.
CREDITSFestival of Beauty Promotional Material and Advertising for Smith & Caughey’s, 2023.
Design and Art Direction Tash Coyle.
Project Support Olivia Foster.
Product Photography Brand Supplied.
Product Campaign and Lifestyle Photography Brand Supplied.
Instore Visual Merchandising Saimai Utto and team.
Instore Event and Activation Facilitation Lydia Dinkha.
Instore Photography Jo Smith.