Loyalty Shopping
Promotional Advertising
We recently refreshed the look and feel of Smith & Caughey’s Loyalty Shopping promotion, which is a discount offered exclusively to customers with a varying range of loyalty statuses.
Originally intertwined with our corporate branding navy and gold, it was time to invigorate this colour palette to higher energy versions of those shades, with saturated royal blues and golden yellows. Putting new and noteworthy product at the forefront to entice our viewers to shop.
CREDITSLoyalty Shopping Advertising for Smith & Caughey’s, 2023.
Design Tash Coyle.
Product Imagery Brand Supplied.