AW22 Windows
Retail Window Display
At this point in time, Auckland City was in a post-covid state where the foot traffic had been at a low due to lockdowns and the inclination to continue working from home for most, but positively busyness on Queen Street was on an incline. We felt the need to do our part in combating a gloom that could be felt through the city. Wanting to stray from a typical Autumn palette, we chose to go bright and bold to evoke happiness and bring smiles to those visiting us or strutting by.
I created a pattern that was a mix of rigid geometric shapes and flowing stripes, which we could dissect, rotate, repeat and layer. I found this pattern resonated with a wide age range, depending on your perspective and interpretation it could take on a ‘60s, ‘70s or ‘80s feeling while still being contemporary. Insitu we surrounded that with colourblocking the walls and floor, completed of course with complementary fashion, accessories and homeware.
CREDITSAutumn/Winter Retail Window Display for Smith & Caughey’s, 2022.
Concept Kirsten Somerville, Saimai Utto and Tash Coyle.
Design Tash Coyle.
Install and Fashion Styling Saimai Utto and inhouse Visual Merchandising team.
Photography Jo Smith.