AW23 Windows
Retail Window Display
Stepping away from a digitally-created concept, we wanted to produce something with a more organic feel for this seasonal window. Opting for a complete warm white surrounding, layered with white mannequins and large white organic forms, there to emulate the movement of wind.
The white-on-white backdrop allowed the fashion to be hero-ed with colour and sophisticated silhouettes.
Autumn/Winter Retail Window Display for Smith & Caughey’s, 2023.
CREDITSConcept and Art Direction Tash Coyle.
Prop Construction Kirsten Somerville, Tash Coyle, Saimai Utto and inhouse Visual Merchandising team.
Fashion Styling Saimai Utto and inhouse Visual Merchandising team.
Photography Tash Coyle.