SS23 Windows
Retail Window Display
An obsession of mine with checkers took over the windows in this seasonal window display. Swirling checkerboard waves were used as the primary backdrop, with curves being echoed in scalloped motifs as frames on the end windows, and placed beneath mannequins.
Taking a different twist on Spring colours with bright blues and yellows used in a 50/50 split of colourblocking, as a nod to the transition of cold to warm.
CREDITSSpring/Summer Retail Window Display for Smith & Caughey’s, 2023.
Concept and Design Tash Coyle.
Install and Fashion Styling Saimai Utto and inhouse Visual Merchandising team.
Photography Olivia Foster and Tash Coyle.